Jaeger-LeCoultre
Campaign Overview
To support the launch of the new JLC Polaris Automatic watch, the client commissioned Alex Strohl Studio to:
1. Be the face of the new product
2. Direct and produce a 60 second film to unveil the Polaris at the SIHH world trade show
3. Conceptualize and shoot a collection of images to support the launch: e-commerce, earned media, POS, digital.
4. Support the launch through Alex Strohl’s 2.3m strong audience
