Land Rover USA

Campaign Overview
To support the launch of the new Land Rover Discovery Sport, the client commissioned Alex Strohl Studio to:

1. Conceptualize and shoot a 500+ image library for digital advertising shot over 1 year over the entire U.S.
2. Direct and produce 3 non-endemic films about life on the road.
3. Position the Discovery Sport as an SUV that can go anywhere while remaining an everyday car through Alex Strohl’s 2.3m strong audience.

Results

Earned Media